Fall for Fritz Willi Riesling

Chardonnay, Cabernet, Merlot and even Pinot Noir are feel good wines. Easy to say. Easy to remember. Gewurztraminer not so much. Similarly, BV, Yellow-Tail and "Two-Buck Chuck" are short, simple, and memorable. So how does one enter the profitable US market if one's brand name is "Friedrich-Wilhelm-Gymnasium"?

Simple! Rebrand to a fictional wine ambassador named "Fritz Willi".

The label is clean, the wine inside is high quality, steep-slope German Riesling, and the price is right.


The 2012 Fritz Willi Riesling Qualitatswein Germany $16.99 is off-dry, perfect for spicy, exotic and warming fall dishes such as Indian and Thai curries, Asian noodles, or Satay, and is widely available across the US. Visit www.scmittsohnesales.com to find a location near you.


© Copyright 2014 Master Sommelier Catherine Fallis, Planet Grape LLC. All Rights Reserved.