Simple! Rebrand to a fictional wine ambassador named "Fritz Willi".
The label is clean, the wine inside is high quality, steep-slope German Riesling, and the price is right.
The 2012 Fritz Willi Riesling Qualitatswein Germany $16.99 is off-dry, perfect for spicy, exotic and warming fall dishes such as Indian and Thai curries, Asian noodles, or Satay, and is widely available across the US. Visit www.scmittsohnesales.com to find a location near you.
© Copyright 2014 Master Sommelier Catherine Fallis, Planet Grape LLC. All Rights Reserved.