Monday, September 29, 2014

Fall for Fritz Willi Riesling

Chardonnay, Cabernet, Merlot and even Pinot Noir are feel good wines. Easy to say. Easy to remember. Gewurztraminer not so much. Similarly, BV, Yellow-Tail and "Two-Buck Chuck" are short, simple, and memorable. So how does one enter the profitable US market if one's brand name is "Friedrich-Wilhelm-Gymnasium"?

Simple! Rebrand to a fictional wine ambassador named "Fritz Willi".

The label is clean, the wine inside is high quality, steep-slope German Riesling, and the price is right.

The 2012 Fritz Willi Riesling Qualitatswein Germany $16.99 is off-dry, perfect for spicy, exotic and warming fall dishes such as Indian and Thai curries, Asian noodles, or Satay, and is widely available across the US. Visit to find a location near you.

© Copyright 2014 Master Sommelier Catherine Fallis, Planet Grape LLC. All Rights Reserved.

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